Senior Marketing Specialist

Overview
We’re seeking an experienced Senior Digital Marketing Specialist to lead and execute our growth marketing strategy. You’ll collaborate with a skilled Digital Marketing Team—including SEO specialists, content writers, designers, and a Digital Marketing Manager—to drive measurable lead generation through SEO and paid media.

Key Responsibilities:
– Plan and execute SEO and PPC campaigns (Google & LinkedIn) to achieve lead generation and acquisition goals.
– Optimise website performance, fix technical SEO issues, and improve site speed, structure, and visibility.
– Conduct keyword research, backlink building, and CRO to enhance rankings and conversions.
– Create, manage, and optimise paid advertising campaigns to maximise ROI and maintain strong ROAS.
– Oversee advertising budgets and analyse performance metrics for continuous improvement.
– Generate regular performance reports for SEO and PPC campaigns.
– Stay up to date with the latest trends, algorithms, and best practices in SEO, SEM, and digital growth.
– Manage, coach, and develop a small team to meet departmental goals.
– Ensure compliance with intellectual property, cybersecurity, and brand standards.

Requirements
– 5+ years in digital marketing, ideally in an agency or B2B Telecom/VoIP/IT environment.
– Strong expertise in SEO, PPC, and lead generation strategies.
– Proficient in Google Analytics, Search Console, SEMrush, MOZ, Ahrefs, and Lead Tracking Tools.
– Proven experience managing paid and organic acquisition campaigns with measurable results.
– Excellent communication, project management, and analytical skills.
– Experience mentoring or managing a team.
– Knowledge of UX, CRO, and website project launches is a plus.

You’ll Succeed If You:
– Are a strategic thinker who thrives in a fast-paced, data-driven environment.
– Can balance creativity with analytical precision.
– Are motivated to grow, lead, and continuously optimise digital performance.

Why Join Us
This is a great opportunity to shape the digital strategy of a forward-thinking company. You’ll work with a talented marketing team, enjoy professional development opportunities, and play a key role in driving measurable business growth.

If you’re a results-driven marketer passionate about SEO, PPC, and team leadership — we’d love to hear from you.